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HUG RUG - LOVELY STORY

The world’s most environmentally friendly barrier mat, manufactured from recycled materials.

There's no substitute for experience and location

We are proud to say we’ve been making rugs and carpets since 1954 at our textile mills in the heart of West Yorkshire, so we know a thing or two about floor coverings. West Yorkshire has always been one of the most important regions for the UK’s textile industry and we are fortunate that most of our 120+ strong workforce comes from the local community, offering knowledge, experience and skills which have been passed down through the generations. The natural beauty of our Pennine location has inspired us to develop a sustainable strategy to minimise our environmental impact and create products that reduce waste and protect scarce natural materials. We are a ZERO waste-to-landfill business through our strategic partners within the waste management industry.
The Hug Rug range of mats and runners was designed and developed in line with our desire to create a sustainable business and since it’s conception in 2007 it has proven to be an environmental and business success. We have researched and sourced the recycled cotton to ensure comfort and durability and worked closely with our supply chain to create a rubber backing that uses recycled industrial plastics in the rubber backing – we have even scoured the UK for the right kind of discarded bottles and bottle tops to make the webbing to hold the cotton and micro fibres.

The technical bit

Hug Rug is a highly effective barrier mat excellent for use as a hallway runner, kitchen mat or runner or as a door mat. Designed from the outset to have a light environmental footprint helping protect the world WE live in – Engineered to keep dirty footprints out of the home YOU live in. The Hug Rug is manufactured using recycled cotton (as we’ve explained) but then here’s the clever bit – the cotton is then combined with an advanced micro fibre, which is thinner than a human hair, and is able to attract dirt and dust molecules very efficiently, in fact they can absorb over 3 times their own weight in water or liquid allowing the rug to trap up to 95% of dust, wet mud, water and dirt. They are fully washable and become more absorbent with each wash.


The bits we use

  • Face fabric – up to 90% cotton recycled from the clothing industry combined with dirt trapping micro fibres
  • Extra tough fibre membrane to bond the tufts to the backing - made from recycled drink bottles & bottle tops
  • Backing - rubber backing containing renewable rubber and recycled plastics – designed not to leave marks, is non-damaging, contains non-staining antioxidants and is free from both vinyl & PVC – tested for use on a wide variety of flooring
  • Manufactured and designed in the UK
  • Recyclable at the end of life at specialist recycling facilities


Our packaging

Wherever possible we have replaced plastic with cardboard and where we use plastic we’ve changed it to recyclable, biodegradable plastic bags, we’ve even changed the tape we now use an eco-tape which is recyclable, biodegradable and doesn’t need to be removed when used boxes are recycled! We care constantly looking for ways to improve our environmental policies and at the moment we are in the process of changing all our plastic hangers to strong cardboard ones! It is our mission to minimise the use of resources and to work with our customers to minimise their use of resources through environmentally responsible packaging systems.

Our charity designs

We are passionate about the environment and for the past 2 years have been supporters of the Bumble Bee Conservation Trust. Our Bee 1 and Bee 2 mats and runners have raised over £5,000 - see our 'Proud to be doing our bit' blog post. Just another way for us to help make sure we look after our environment. We are also looking at new designs and a partnership with an additional charity – coming soon!

We just love our rugs, mats and runners

We feel good about making better mats for a better world and we know you’ll feel good about selling them. There’s so many fabulous designs to choose from. We are so confident with our product that we have given all our range a full 5 year manufacturing guarantee and we know you'll find a Hug Rug you love.